glittr

 

the children of PC Music = surprisingly legion 

[from S+A Aftershocks section]

Digi-glam’s final frontier is pure fiction. Step in much-discussed and highly polarizing label PC Music and its roster of semi-imaginary pop stars like Lipgloss Twins, Princess Bambi, and Hannah Diamond.  Released in August via XL Records, but co-produced by PC mastermind A.G. Cook, QT’s “Hey QT” sounds like 4-year-old Lola from the British animated TV series Charlie and Lola, now grown up enough for first crushes and texting. In a nice joke, QT (in real life, the performance artist Hayden Dunham) is linked to the fictitious product DrinkQT, an energy drink.  But in a world where K-pop and J-pop already approach the state of animation, what is the point of PC, exactly? Not satire or parody, says Cook. Others identify the aesthetic as “post-irony”: a simulation of the mainstream that is very slightly askew, replacing critique and commentary “with ambiguity and uncanniness.”