auto-tone

"What we have with digital culture now is a strange hyper-ordinariness. People done up to the nines but it isn't like Bowie where you're playing with abstract aestheticisation. It's a normative model: perfect teeth, skin tone. An utterly conservative artificiality... A normalisation of photoshopping & cosmetic surgery: a wash-back from digital, people's anxiety about their appearance is measured by the standards of a depressing normativity. Neuroses & dissatisfaction are highly productive & useful for capitalism: they can be sold to endlessly" - Mark Fisher

aka digital subglam - use of pixel-by-pixel control of the image in postproduction digital intermediate zone, to sand down skin into porcelain perfection, erase spots and blemishes, whiten teeth, supergloss hair